I'm all about building products that solve real problems.
I spend my days crafting elegant interfaces, shipping code that matters, and writing about turning ideas into businesses that actually work.
I work as a Senior Web Developer at RDEL Group and Craft&Crew, and I build my own SaaS products and open source projects on the side.
Previously, I spent 14 years in adtech and monetization at BuySellAds, where I also worked on Fullres and Ready.dev.
Over two decades, I've launched numerous web products, scaled startups, architected complex systems, and led engineering teams. I've seen products go from napkin sketches to acquisition, and I've loved every single minute of this creative journey.
If that sounds like your kind of thing, make sure you join my weekly newsletter. This is where I share practical insights from the trenches of product building. Real stories, hard-won lessons, and occasionally controversial takes on what it takes to build products that matter.
Most of all, thank you for reading this far and wanting to know more about me. I truly appreciate it. If you want to say hi, drop me a line here or on social media.
Some Additional Nerdery
Besides my passion for product building, I'm a sucker for good, clean, minimalist design. I love typography, and I can happily lose a few hours comparing two typefaces that most people would swear are identical.
This site is plain PHP and markdown files, with no framework, no database, and no build step.
The CSS is hand-written, and most headlines are set in FF DIN Paneuropean, served through Adobe Fonts. Everything else is set in Soleil, a typeface I love and end up using on a lot of my projects. It's hosted on Vultr, and I use Kit for all my email newsletters.
I write all my articles in Scratchpad, a notes app I built because nothing else out there quite did what I needed.
Let's Get Personal
I was born and raised on the south shore of Montreal, Canada. These days I split time between Canada, Belize, and Mexico. I speak French, English, and enough Spanish to get around.
I'm married to the love of my life, tend to chase warm weather, appreciate a good flauta, love dachshunds, and collect mechanical and digital watches. Guitarist with 30+ years of experience, traveler, avid photographer.